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The importance of social media marketing

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The importance of social media marketing

  • Your customers are on social media.
  • According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people.

Consumers will be more receptive to your messages when marketing through social media.

Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.

  • Build awareness / increase brand awareness
  • communicate authority / establish your brand as a thought leader
  • show authenticity / humanize your brand
  • encourage engagement
  • provide support
  • grow affordably
  • increase website traffic
  • generate leads
  • boost sales
  • stay top of mind /relevant
  • partner with influencers
  • promote content
  • go viral
  • source content/ideas. (follower input)
  • Reputation management
  • crisis communication
  • customer and audience engagement
  • customer service and customer support
  • monitor conversations that are relevant to your brand
  • learn more about your customers
  • gauge sentiment around your brand
  • keep an eye on the competition
  • stay on top of industry news
  • targeted advertising
  • re targeting
  • reporting and analytics

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